On November 4, 2015, HomeAway CEO Brian Sharples announced that the company will now charge a booking fee, averaging around 6%, for travelers. The company was the only major vacation-rental distributer that did not charge a booking fee, and Sharples believes this fee could triple HomeAway’s revenue.
“‘HomeAway plans to invest a big chunk of the traveler fee back into marketing as it ‘aggressively’ ramps up its marketing spend,’ Sharples said. Sharples said bring HomeAway’s global brands into the Expedia Inc. fold will ‘turbocharge our growth for years to come.’”
With plans to integrate HomeAway properties on Expedia.com, Hotels.com, Travelocity, and Orbitz, Expedia will help expand HomeAway’s global reach and make all rentals fully bookable online.