Hotels vs. Airbnb: Let the Battle Begin

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Hoteliers are starting to see changes in their guests’ preferences with the rising popularity of Airbnb and other home-sharing companies, and some savvy hotels are reacting accordingly. Noticeable responses include remodeling hotel rooms so that they closely represent the local experience rather than relying on a uniform brand presentation and providing more spaces where guests can socialize. Hotel employees are also encouraged to interact with their guests with a personable touch because “‘nowadays it’s about more real interactions, which are less rehearsed or checklist-oriented…’ said Jonathan Frolich, the vice president of Hyatt Centric.” These adjustments to hotel rooms and services are a silent endorsement of the experiences home-sharing provides to guests. If you own a vacation rental, here’s a great guide TurnKey produced about how to improve your guest experience.

Source: Hotels vs. Airbnb: Let the Battle Begin

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