Now that fall is officially underway, and travelers are deciding when and where they should book their Thanksgiving and Christmas travel (Thanksgiving travel should be booked next week and December holiday travel by mid-October, for the record), it’s time to start getting your vacation rental listing ready for those winter bookings.
Whether you have a beach oasis or a ski lover’s dream home, there are key things you can freshen up in your vacation rental listing that can attract travelers for winter travel:
Play up how warm and inviting your home is
A large portion of travelers love fall and all of the feelings that come with it – including feeling warm and cozy. It doesn’t take much to get your potential guests to envision themselves enjoying fall and winter months at your rental, but a few nice throws, fall-scented candles, and seasonal doormats can do the trick. Don’t be afraid to add new photos of some of your seasonal decor and mention in your description that guests can enjoy “curling up by the fireplace” or “drinking hot chocolate on the enclosed porch.”
Adjust your nightly rate
For some homeowners, winter is the peak season for their vacation rental business. For others, it’s a bit less busy. Either way, it’s important for homeowners to adjust how their rental is priced. TurnKey encourages all of our homeowners to utilize dynamic pricing and price their home based on the season and other factors – learn more here. This keeps your rental’s nightly rate competitive and will increase your bookings.
Mention holiday travel
A good way to get travelers thinking about your rental home as the spot for their holidays getaway is to mention it in your listing. Highlight what could make your home the perfect pick for a holiday celebration, like how your newly renovated kitchen would be great for whipping up Thanksgiving dinner or that you plan to have a Christmas tree set up in your living room that they can use to stack their presents under.
Update your calendar’s availability
The holidays are a popular time to travel, which means you may be wanting to do the same. Take the time to evaluate your holiday plans, and update your rental’s availability accordingly. Nothing could ruin a holiday faster than having to cancel a guest’s trip to your home or having to change your own plans because your home is booked.
Let your guests know what winter amenities they can expect
It’s always a great idea to set accurate expectations for your guests before they arrive. If your home is in an area where it snows heavily, do you have snow shovels in your garage for guests to shovel the walkways during their stay? Or if you own a beach condo in an area that gets chilly at night, does your home have a heater guests can use? Preempting any common winter questions will not only make your guests feel at ease before they arrive, but gives you less work as a host during their stay.
Need help writing and updating your vacation rental listing? Our team can help! We’ve written more than 3,500 listings – learn more here.