Labor Day Travel Trends

This Labor Day, travelers will be attempting to beat the heat. Instead of traveling to the beach, the assumed popular Labor Day destination, most travelers will be headed towards the mountains. The Rocky Mountains top the list as the national Labor Day favorite, followed by Shenandoah Valley, Maui, Cannon Beach and Aspen. To breakdown travel trends even further, TurnKey Vacation Rentals identified where travelers from your state will be headed (see chart below). Labor Day is the least popular of the three summer travel holidays; Memorial Day, July 4th, and Labor Day, but there are many travelers that still plan on hitting national parks, beaches and even some who plan on long distance trips. Hawaii anyone?

Austin  Port Aransas    South Lake Tahoe

TurnKey Top Destinations for 2017

  1. 1. Austin, TX
  2. 2. Port Aransas, TX
  3. 3. South Lake Tahoe, CA
  4. 4. Nashville, TN
  5. 5. Palm Springs, CA
  6. 6. Park City, UT
  7. 7. Truckee, CA
  8. 8. Corpus Christi, TX
  9. 9. San Diego, CA
  10. 10. Santa Barbara, CA


Maui   Cannon Beach   Aspen

Top 10 Labor Day Destinations

  1. 1. Rocky Mountains, CO
  2. 2. Shenandoah Valley, VA
  3. 3. Maui, HI
  4. 4. Cannon Beach, OR
  5. 5. Aspen, CO
  6. 6. Asheville, NC
  7. 7. Vail, CO
  8. 8. Martha’s Vineyard, NY
  9. 9. Smoky Mountains, TN
  10. 10. Seattle, WA


Labor Day falls within the first few weeks of school starting and is often a family’s last chance for a vacation before fall break. Travelers will journey both near and far on their long weekend getaways but many opt to stay close to home. Do you agree with this list of top destinations based on your state? Where will you be traveling this Labor Day?


State By State Labor Day Travel Destinations

State 1 2 3
Alabama Big Sky, MT Smoky Mountains, TN Las Vegas, NV
Alaska Juneau, AK Kauai, HI Maui, HI
Arizona Branson, MO Bend, OR Nashville, TN
Arkansas Chicago, IL Breckenridge, CO Biloxi, MS
California Orlando, FL Cannon Beach, OR Aspen, CO
Colorado Aspen, CO Denver, CO Kauai, HI
Connecticut Florida Keys, FL Martha’s Vineyard, MA Nantucket, MA
Delaware Cape Cod, MA Lewes, DE Bethany Beach, DE
Florida Smoky Mountains, TN Charleston, SC Fort Lauderdale, FL
Georgia Breckenridge, CO Asheville, NC Gatlinburg, TN
Hawaii Oahu, HI Honolulu, HI Kauai, HI
Idaho Cannon Beach. OR Kauai, HI Sun Valley, ID
Illinois Chicago, IL Palm Springs, CA Maui, HI
Indiana Smoky Mountains, TN Lake Tahoe, CA Kauai, HI
Iowa Des Moines, IA Iowa City, IA Hilton Head, SC
Kansas Denver, CO Sedona, AZ Chicago, IL
Kentucky Jekyll Island, GA Gatlinburg, TN Chattanooga, TN
Louisiana Gatlinburg, TN Chattanooga, TN Atlanta, GA
Maine Acadia, ME Bar Harbor, ME Martha’s Vineyard, MA
Maryland Cape Cod, MA Harpers Ferry, MD Rehoboth, DE
Massachusetts Bar Harbor, ME Martha’s Vineyard, MA Myrtle Beach, SC
Michigan Grand Rapids, MI Maui, HI San Diego, CA
Minnesota Chicago, IL San Diego, CA Duluth, MN
Mississippi Chattanooga, TN Smoky Mountains, TN Atlanta, GA
Missouri Cape Cod, MA Seattle, WA Kansas City, MO
Montana Vail, CO Bozeman, MT Big Sky, MT
Nebraska Vail, CO Maui, HI Branson, MO
Nevada New Orleans, LA Florida Keys, FL Yosemite, CA
New Hampshire White Mountain, NH Orlando, FL Sedona, AZ
New Jersey Stowe, VT Atlantic City, NJ Key West, FL
New Mexico Sedona, AZ Oahu, HI Albuquerque, NM
New York Bethany Beach, DE Poconos, NY Martha’s Vineyard, MA
North Carolina Lake Tahoe, CA Asheville, NC Isle of Palms, SC
North Dakota Big Sky, MT Minneapolis, MN Duluth, MN
Ohio Smoky Mountains, TN Gatlinburg, TN Hocking Hills, OH
Oklahoma Tulsa, OK Florida Keys, FL Lake Tahoe, CA
Oregon Cannon Beach. OR Portland, OR Bend, OR
Pennsylvania Destin, FL Poconos, NY Cape May, NJ
Rhode Island Block Island, RI Narragansett, RI Bar Harbor, ME
South Carolina Nashville, TN Isle of Palms, SC Myrtle Beach, SC
South Dakota Rapid City, SD Deadwood, SD Sioux Falls, SD
Tennessee Nashville, TN Gatlinburg, TN Chattanooga, TN
Texas Breckenridge, CO Houston, TX Las Vegas, NV
Utah Orlando, FL Cannon Beach, OR Lake Tahoe, CA
Vermont Martha’s Vineyard, MA Stowe, VT Lake Champlain, VT
Virginia Asheville, NC Rehoboth, DE Key West, FL
Washington Cannon Beach, OR Maui, HI Seattle, WA
West Virginia Tybee Island,GA Cape Cod, MA Martha’s Vineyard, MA
Wisconsin Milwaukee, WI Nashville, TN San Diego, CA
Wyoming Big Sky, MT Bozeman, MT Steamboat Springs, CO


Research Methodology

We analyzed Google Search Data from August 8, 2016 to August 8, 2017 to find average search values for each destination over the time period. We then analyzed search trends specifically for the August-September time period. After comparing the percentage difference in annual average traffic vs labor day traffic, we can conclude these are the top destinations according to Google Search trends for each specific state and nationwide.

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