How Much Money Can You Make From a Vacation Rental?

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Investing in a vacation rental home certainly won’t guarantee that you’ll get rich quick, but it can be a lucrative source of income. Just how much money can you make from a vacation rental? The answer to that is as varied as vacation rental homes themselves.

As a rule of thumb, John Banczak, executive chairman of TurnKey Vacation Rentals, says that for every $100,000 you spend to purchase a vacation home, you should target yearly rental income of $12,000 to $14,000 if you’re buying it purely as a cash-flow investment. So, as an example, a home purchased for $500,000 should command annual rental revenue of $60,000 to $70,000.

If you plan to use it often or if you think the home will appreciate in value, you might not need to be within that same range, Banczak says. But clearly, the more you stay at your home, the less revenue it will make.

A survey by short-term rental marketplace HomeAway found the average owner who rents out a second home collects more than $33,000 a year in rental revenue. At HomeAway rival Airbnb, the average host on that platform makes about $11,000 a year. But these owners often are renting out their primary residences, renting out only one bedroom or renting their homes out only sporadically, and are not treating them as true vacation rentals.

Will Edmond, a Realtor and Airbnb host in Atlanta who owns three rental properties with his partner, says they pull in at least $2,500 to $3,900 in monthly revenue for each of their three rental homes in Georgia. However, many owners of vacation rental homes report generating well beyond that amount per month.

“With the strength of the housing market where it is today, I do believe vacation rentals are a good investment,” says Nick Winikoff, co-founder of Vuepeer, a search engine for vacation rentals. “Many people use vacation rental platforms to at least break even on their investment on a yearly basis while they wait for the home itself to appreciate.”

In fact, says short-term vacation rentals in sought-after markets now outpace long-term rentals for potential cash flow.

 

Doing the math

Figuring out how much money your vacation rental can produce is by no means an exact science. But online tools are available to point you in the right direction.

For example, Airdna provides an online tool that enables you to calculate average daily rental rates, occupancy rates and revenue. Using those projections, you then can subtract items like principal, interest, taxes, insurance, maintenance expenses and management fees to come up with a cash-flow forecast, says Realtor and property management specialist Denise “Deni” Supplee, co-founder of Snap Landlord.

Investors also can turn to a tool developed by rental platform HomeAway to gauge potential income from owning a vacation rental.

When crunching the numbers, don’t overlook IRS rules regarding tax write-offs for rental properties, Supplee notes. For example, if you occupy your vacation rental for a certain share of the year — either 10 percent of the days you rent it out at a “fair” price or more than 14 days in total, whichever is greater — then you lose many of the tax advantages of owning an investment property, she says.

 

Looking at the location

Regardless of your tax situation, a number of variables affect how much income you can produce from a vacation rental. Chief among them is location.

Is your vacation home in or near a popular destination, such as a beach community or a ski resort? If so, then you’ll likely generate a generous amount of money from rentals.

“A good location near a year-round vacation attraction or a major airport will have the greatest impact,” says Christian Bryant, president of IRC Enterprises, whose specialties including residential and commercial real estate management.

Bryant says he’s known of investors who’ve made two to five times more on a well-located property that’s a short-term vacation rental instead of a traditional long-term rental.

“On the converse side, I have seen people lose a lot of money by not being in a desirable area, especially if it’s somewhere that has only three months of sun and happens to only attract travelers during the summer months,” he says.

Bottom line: A vacation rental requires more market research than a typical real estate investment does, Bryant says.

 

Assessing the scene

Aside from the popularity and accessibility of a destination, you’ve got to consider the setting. For example, a vacation home in the mountains might cost less than a beachfront property, but it might not bring in as much rental revenue, Supplee says. Or a vacation home on the Jersey Shore might draw high-paying renters during the peak season, but it will be mostly vacant the rest of the year, she says.

The average peak season for vacation rentals lasts 12 weeks, according to HomeAway.

“The trick is to try to rent the home during those off-peak periods, or when you don’t want to be there,” says UrHip, a marketplace for short-term rentals in the Philadelphia area. “Find the answer to that equation, and you could pay for your entire home and still visit when you want. Imagine your own sweet retreat — and it costs you nothing.”

 

Tackling vacancies

Occupancy rates for vacation rentals can be all over the map. For instance, a vacation rental home in a big city might create more demand than a rental property at a seasonal location like the beach. To gauge occupancy rates in a certain area, consult local Realtors or check out availability calendars on booking sites for vacation rentals in a specific region. Or, better yet, seek input from a property management company that handles vacation rentals. No matter where your vacation rental home is, you must strive to keep it occupied as often as possible.

“Nothing is more costly than vacancies,” says Jeff Miller, co-founder of AE Home Group, a residential real estate agency.

To help reduce vacancies, it’s important to keep your vacation home rented consistently during the busy season, with as little downtime as possible, says Adham Sbeih, CEO of Socotra Capital, a real estate investment and lending firm. To successfully pull that off, you’ll have to juggle some logistical challenges. For instance, he says, if a renter is leaving in the morning on a Sunday and another renter is coming that afternoon, you’ve got to make sure someone is there to clean the home between the departure and the arrival.

To ensure your vacation home isn’t losing money due to vacancies, you also must advertise your property on platforms like Airbnb or HomeAway, or through a vacation rental management company like TurnKey Vacation Rentals that can market your property on many vacation rental sites. Listing your property on as many websites as possible is “a great way to diversify your potential renter pool,” Miller says.

 

Setting the price

The best way to maximize your occupancy and avoid vacancies is to price your property well. Many homeowners struggle with this and don’t always think about it the right way.

“We hear all the time that they don’t want to price their home too low because it attracts the wrong kind of guests, or that if the property is rented out too much that it adds more wear and tear,” Banczak says.

But what many homeowners don’t realize is that by increasing the price, they’re attracting the kinds of renters that they’re actually trying to avoid.

For example, think about a three-bedroom property with four beds in North Lake Tahoe, Nevada. If you price that property at $3,000 a week, that’s $428 a night. Most families of four can’t afford this property. However, you can get four young adults to chip in $100 per night each. It can be counterintuitive, but if you’re worried about wear and tear, you might not want to bump up your pricing.

Speaking of wear and tear, some homeowners are overly concerned about this. With the right marketing and pricing strategy, a property might attract one additional four-night booking per month, generating $12,000 more in annual revenue. Even if you had to deep-clean your property more often or buy new pots and pans sooner, the revenue you’ll produce far outweighs the costs of additional wear and tear.

So when you’re pricing your property, you might want to consider pricing it slightly under competitive properties so that it’ll be rented out more frequently.

Additionally, you’ll want to monitor major events like conventions and festivals that take place near your vacation rental. If you don’t take advantage of high demand by capturing that audience and adjusting your rental rates accordingly, then you could miss out on revenue.

“You have to know your market and what your competition is charging,” Edmond says.

In order to compete with similar vacation rental properties in your area, you’ll need to take into account such things such as indoor and outdoor amenities, access to transportation, proximity to attractions and neighborhood safety, experts say.

Cleanliness — or lack thereof — is another factor that can affect the revenue potential of your vacation rental, according to Edmond. “Guests will write about how clean your home is in their review,” he says, “and it could increase or decrease your bookings.”

 

Considering the consequences

When it comes to bookings, remember that vacancy rates — and, therefore, revenue and profitability — are likely to fluctuate from year to year. As such, you should invest in a vacation rental only if you can afford to keep it for personal use without relying on rental income, UrHip says.

In light of the presence of “a gazillion home-sharing websites and apps,” the vacation rental market is more competitive than ever, UrHip notes.

“A vacation rental home is unique in that it’s not just an investment but also a lifestyle upgrade,” Miller says. “While it may perform equally as well as a traditional rental property, the benefit is that you have a place you can use for your own vacations.”

Still, a vacation rental can yield a healthy return on your investment — if you’re able to attract and maintain a steady flow of renters.

“If you hold the property for the long run, then you will make a return comparable to, if not greater, than if you had purchased stocks,” Miller says.

 

Appreciating the lifestyle value

Aside from the investment value of a vacation rental, there is, of course, the lifestyle value — a value that’s priceless to many owners of vacation homes. Plus, it’s a value that you’ll never gain from stocks and bonds or even long-term rentals.

Simply put, you can extract that priceless value from a place you can call your second home — at the beach, in the mountains or anywhere else you love — when it’s not being rented out.

Most owners can’t afford a vacation rental without generating some income from the property, so offering short-term rentals enables you to enjoy your dream of owning a vacation home. Turning over management of your vacation home to a third party adds even more to the appeal of a owning a property that lets you — and your guests — get away from the hustle and bustle of everyday life.

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1 Comment

  1. Gerty Gift says:

    I thought you had some great advice about pricing. My brother has been thinking about adding a vacation home to other properties that he’s renting out. I think that it’s really smart of you to say that it should be priced lower or slightly under competitive properties. This is definitely something that I will be recommending to my brother, since it would get rented out more and he would get more revenue from it than pricing higher would.

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