The Vacation Rental Marketing Edge of the Big Booking Sites

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Why should you post your listing on vacation rental websites like HomeAway and  Airbnb?  By virtue of being so content rich and showing guests properties that meet their needs, such sites are top destinations for travelers. To optimize your placement on these types of sites, you must be vigilant when managing your listing, as HomeAway Chief Strategy Officer Jeff Hurst explains:

“‘By making their property online bookable, maintaining accurate calendars and rates, responding quickly and offering secure payment options, owners and property managers are providing a better overall experience, so HomeAway rewards that behavior by driving more travelers to those properties,’ he says. ‘The features travelers value vary depending on geography, so the position of listings in search results varies across HomeAway sites accordingly.’”

If you are avoiding distribution portals such as HomeAway and Airbnb, search-engine optimization and marketing are vital to putting your property in front of potential guests.

Source: Skift – The Vacation Rental Marketing Edge of the Big Booking Sites

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